Target Audience
Merchandise
Seasonal Plan
Promotion Strategies
Campaigns & Ads
STREEZY
2024
STREEZY project touches on brand development, product range development, buying plan, marketing campaigns, and strategies.
ABOUT THE NAME
About Streezy , it got it’s name reference from the word ‘street wear’ and a saying that I came across which is ‘the secret of looking great is feeling great in what you wear.’
ABOUT US
Streezy is a ready-to-wear fast fashion label that prioritizes comfort without compromising style. Designed to combat hot and humid weather, the brand experiments with breathable fabrics, ensuring wearers stay cool while looking effortlessly trendy.
Drawing inspiration from retro streetwear, Streezy embraces the bold aesthetics of the 80s and 90s, featuring oversized silhouettes, colorful patterns, and vintage-inspired logos. With a focus on both practicality and fashion, Streezy delivers styles that let customers conquer the heat while staying ahead of the latest streetwear trends.
Our aim is that despite the hot and humid weather, we provide styles that can conquer the weather while being stylish at the same time.